Net Revenue Retention NRR
How much recurring revenue a cohort of existing customers generates a year later, after upgrades, downgrades, and churn.
What it is
Net Revenue Retention measures the change in recurring revenue from a fixed group of customers over a period (usually 12 months), counting expansion (upgrades, cross-sells, more usage) minus contraction (downgrades) and churn (cancellations). It deliberately excludes revenue from brand-new customers won during the period. It is expressed as a percentage, where 100% means the existing base held flat.
Why it matters
NRR above 100% means existing customers spend more over time even after some leave, so the business can grow without adding a single new logo. It is one of the strongest signals of product stickiness and pricing power in SaaS. A figure below 100% means the existing base is shrinking and new sales must run just to stand still.
How it's calculated
Take the recurring revenue from a customer cohort at the start of the period, add expansion, subtract downgrades and churn, then divide by the starting amount; new-customer revenue is not included.
How Quintarthai uses it
Disclosed NRR (sometimes called Net Dollar Retention) appears in a company's filings and earnings materials, which you can review alongside Quinn's AI take on its company deep-analysis page.