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Growth & SaaS Metrics
The recurring-revenue metrics that drive modern software and subscription businesses.
Annual Recurring Revenue
The value of a subscription business's recurring revenue normalized to a full year, excluding one-time fees.
Net Revenue Retention
How much recurring revenue a cohort of existing customers generates a year later, after upgrades, downgrades, and churn.
Gross Revenue Retention
The share of recurring revenue kept from existing customers, excluding any expansion, so it caps at 100%.
Churn Rate
The percentage of customers or recurring revenue lost over a period.
Customer Acquisition Cost
The average total sales and marketing spend required to win one new customer.
Customer Lifetime Value
The total gross profit a company expects to earn from an average customer over the entire relationship.
Remaining Performance Obligation
The total contracted revenue a company has signed but not yet recognized, including both billed and unbilled amounts.
Same-Store Sales
Revenue growth from locations open for a full prior year, stripping out the effect of opening new stores.